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QUICK TIPS, ARTICLES, AND EXAMPLES FOR BLOGGING
• Stick to one topic per article — don’t try to cover too much in one post. Instead, go in depth on one specific topic.
• Word count — I know for websites the average has gotten a lot longer, and the research I looked at suggests Linkedin articles do best when they’re longer too, near 2,000 words.
• Format — Try to remember that web readers don’t read the same way print readers do. They like short, 2-3 sentence paragraphs, lists, bullet points, images, and lots of white space.
This is a great graphic that talks about how to format your LinkedIn articles that might be helpful to them. https://topdogsocialmedia.com/10-linkedin-publishing-stats/
Also, here’s a blog geared towards attorneys regarding the benefits of blogging : https://hadigitalmarketing.com/attorneys-blogging-attracts-leads-law-firm/
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